Lucy Tsyrenzhapova

Lucy is a partner in Galaev & Co’s London office, focusing on digital marketing strategy, its implementation and management in line with current business goals, whether it be for the purposes of funding, growth or maintenance. 

She consults on digital marketing strategy, but specialises in Performance Media, especially Paid Search and Paid Social Media. She has a strong performance agency background, having worked with established multinational brands, such as Canon, CMC Markets, Estee Lauder Companies, and SMEs across multifaceted industries, both B2B and B2C. 

Lucy has looked after both Dragons’ Den and other angel investor-backed investments, helping businesses to establish their CPA for funding rounds, advising on overall digital marketing strategy and assisting in expansion/growth.

Her areas of experience and expertise include: PPC campaign strategy, management, and optimisation across major Search Engines, Social Media campaign strategy, management, and optimisation; Conversion Rate Optimisation, helping establish Cost Per Acquisition (CPA) and online acquisition channels, analysis of on-site data and delivering actionable business insights based on online data.

Lucy’s recent projects include establishing CPA and assisting in business growth and e-commerce expansion for multiple companies, including a global online photography booking platform, a music teaching application, and a B2B advertising specialist.

Other recent projects Lucy has led include:

Identifying weak points in the online purchase funnel to reduce drop-off rate and maximise online leads.

Developing a multi-channel strategy for Black Friday which resulted in the highest online sales in the company’s history.

Developing a growth strategy to significantly reduce CPA and improve sales for a luxury travel agency.

Developing a global Paid Search growth strategy for successfully entering new markets for a tech company.


Experience

Zenith Media, Publicis Groupe - Performance Media Manager 

Merkle, Periscopix - PPC Account Manager

Education

Cardiff Business School - B.Sc. International Business Management

ESSEC Business School - B.Sc. Business Administration and Management


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