Denis is a Growth Startup Leader with a marketing background obsessed with customers, great user experience, and business growth. He dives deep into the data and operates on all levels of full lifecycle product management. He values frugality and thinking differently that breeds resourcefulness, self-sufficiency, and invention.
He worked as the SEO Team lead at BBDO (Moscow office), the world’s most awarded advertising agency. For 5 years he worked as a Head of product marketing and analytics at startups and scaleups, managing cross-functional teams in the UK, US, Estonia, Poland, Belarus, and Russia.
Denis is the Winner of the €50K Poland Prize for non-Polish start-ups in MarTech (2019). He is Alumni of the Google for Startup Campus (2019) and the 9th Batch of the Startup Wise Guys Accelerator (2017). In 2016 Denis was named among the Top 30 under 30 IT-Entrepreneurs in Belarus. He is an Exceptional Tech Talent (Tier 1) UK visa holder (since 2020).
Denis's specialisations are Ecommerce and Web B2B SaaS startups on the growth stage.
His strongest skills are Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO).
Denis is the Online Marketing Certified Professional (OMCP) with 45 verified certifications in advanced Analytics (SQL, GA), UX research (CustDev, JTBD), Product management (SPOC), and digital Marketing (Paid Search, Social Media, Content, Email, and Mobile Marketing). Denis Lazarenkov's website
School of Business and Management of Technology of Belarusian State University - Master of Science in Information Technology Management (MSc), graduated with honours